How is an 18th-century table in our collections re-created to be purchased today? Our licensing program finds the very best in design from our world-class museum collections and works with more than 60 high-quality manufacturers who are authorized to develop and produce the 7000+ products sold under the Williamsburge name. They range from large international companies to small local businesses.
Our licensing program was begun in 1930 by John D. Rockefeller Jr., the principal benefactor of the Historic Area's restoration in Williamsburg. From the first reproduction of creamware, based on shards found at the site of the Raleigh Tavern, Williamsburg has grown to be the world's oldest and largest museum licensing program.
Mr. Rockefeller gave the project his personal leadership until his death in 1960, and it was his quiet generosity of spirit and uncompromising ethic of excellence that guided and still dominates its development. He funded the preservation of more than 80 of the original structures, the reconstruction of many buildings, and also the construction of extensive facilities to accommodate the visiting public.
In the preservation of the setting of Virginia’s 18th-century capital, Mr. Rockefeller and Dr. Goodwin saw an opportunity to ensure that the courageous ideals of the patriots who helped create the American democratic system live on for future generations.
In addition to our licensed products, which are made and sold nationwide by leading companies in the industry, our offerings also encompass proprietary products—those made exclusively for and sold exclusively by The Colonial Williamsburg Foundation. Spanning both the Williamsburg and premium Williamsburge Reserve lines, our products are inspired by the 18th century, designed for today's lifestyle, and right for every room of the home.
When you purchase Williamsburg products, you are supporting the preservation, research, and educational programs of The Colonial Williamsburg Foundation. Thank you!